Kate Bishop - Sample Work
574 Pastel SNEAKER RELAUNCH
New Balance approached Bloglovin' in need of a partner to identify and activate a set of global, influential fashion influencers to breathe new life into their classic 574 sneakers. The influencer campaign was set to align with the 574 sneaker relaunch in new muted pastel colors.
My task was to create a beautiful and compelling proposal that identified global influencers in key New Balance markets, and to advise on an ideal mix of Instagram posts with the goal of driving awareness and sales. We settled on a theme of Global OOTD featuring unique ways to style the sneaker on Instagram, with added Instagram Story w/ Swipe Up to drive conversion.
No longer is influencer content limited to over-exposed sartorial content of charcoal lattes and elaborate floral arrangements. Bloglovin' sought to break into new verticals and to achieve this, I designed and wrote copy for a set of verticalized sell sheets. Depicted right is a mass market alcohol sell sheet created with the intention to speak the language of alcohol marketers and to communicate the value of influencer campaigns for alcohol brands concisely, beautifully, and with rationale rooted in tangible results.